Your contact form is wasting everyone's time.
Pepline is an intake agent for your website. It interviews prospects the way you would, gives them an honest read on scope, budget, and fit, and sends you a structured brief instead of "hi, how much for a website?"
No account needed to try. The widget you're about to talk to is the product.
In scope, in budget, and the timeline is real. Worth a first call.
Every service business ends its funnel the same way. Badly.
The ghost
A name, an email, and a prayer. Never replies again.
The one-liner
"How much?" No scope, no budget, no context.
The real project
Buried in the pile. The one you almost missed.
Somewhere on your site there's a form. It asks for a name, an email, and a message, and in return it produces mostly noise.
The alternative most of us picked isn't better. A calendar link means your discovery call is the qualification step, so you personally spend 45 minutes finding out what a form should have told you. Multiply by every tire-kicker who books.
The visitor's side is worse. They have a project, questions, and a budget number they're nervous to say out loud. Your site offers them a text box and a promise that someone will get back to them. Most close the tab.
Pepline holds the conversation you can't be there for.
Embed one script. When a visitor opens the widget, Pepline conducts a short scoping interview: what they're building, why, when, and with what. It answers their questions from your services and your pricing logic, in your voice. Then it produces the thing no form ever has: a brief.
The visitor leaves with an answer.
A scoped brief with a ballpark range, in their inbox before they've closed the tab. A real artifact, not "thanks, we'll be in touch."
You start at minute 20.
The same brief lands in your dashboard, structured: scope, constraints, timeline, budget signal, fit assessment. Your first call skips the interrogation and starts on the work.
Bad fits cost you nothing.
Out of budget, out of scope, wrong kind of work: Pepline says so politely, in the moment, and points them somewhere useful. You never see the lead, and they never resent the silence.
The brief is the product.
Chatbots route. Forms collect. Pepline writes. Every completed conversation compiles into a structured brief: project summary, goals, scope boundaries, timeline, budget range, open questions, and an honest fit note. The visitor gets a readable document by email. You get the same content as structured data, ready to become a proposal.
Numbers stay in ranges you define — the way a careful senior estimates on a first call, never pretending to be a quote.
A seven-page marketing site for a seed-stage climate startup, editable in-house after launch, with a blog and a careers section. Design-led, motion where it earns its place, live before their fundraise announcement in October.
~8 weeks. Hard date: fundraise announcement, mid-October. Copy supplied by client; brand assets exist.
In scope for design-led builds, budget is in range, and the timeline is achievable. One open question: whether the careers section needs an ATS integration. Worth a first call.
It's allowed to say no.
Most intake tools are built to let everything through, because their metric is captured leads. Ours is qualified ones. You define fit: minimum budget, services you actually sell, work you won't take, clients you've learned to avoid. When a conversation hits a dealbreaker, Pepline doesn't harvest the email and move on. It tells the visitor, kindly and immediately, that this isn't a match, and when possible points them toward what is.
That no is worth more than it looks. A prospect who gets a respectful, instant answer talks about you. So does one who fills a form and hears nothing for a week.
"You are permitted to disqualify. Do it early, do it kindly, and do it with a reason."
Live before lunch.
Teach it your business.
Your services, prices or ranges, fit criteria, and voice. Import from your site to start; refine in plain language. No flowchart builder, no 40-node decision tree to maintain.
Embed one script tag.
The widget is small, fast, cookie-free, and behaves itself on your page. It won't fight your fonts and it doesn't track your visitors around the internet.
Read briefs, not form fills.
New briefs arrive by email and in your dashboard, each with the full conversation attached and a fit assessment up top. Close the deal, log the outcome, and the next estimate gets sharper.
Every brief is traceable to the exact configuration that produced it. When you change your prices, you'll know which conversations ran on which rules.
The two questions everyone asks.
An AI is going to quote my prices?
No. It states your ranges, under your rules, marked subject to review. Still too much? Run brief-without-numbers mode: full scoping, no figures, the range conversation stays yours. Most tenants start there and turn numbers on later.
What if it makes something up?
Pepline only speaks from your configuration: your services, your rules, your answers. When a visitor asks something outside that, it says it doesn't know and flags the question to you instead of improvising. Every transcript is stored and reviewable. You will read the early ones; that's the point of the free tier.
And the people on the other side?
They get the thing they came for: a straight answer. No email gate, no cookie banner, no pretending to be a human named Jessica. The brief is theirs to keep, whoever they end up hiring — and if they leave better informed than they arrived, the widget did its job even when the answer was no.
Priced on briefs, not seats.
A hypothesis, not a commitment: free to start, priced on delivered value, points still to validate.
One site, your full configuration, up to 10 briefs a month. Each brief carries a small "Scoped with Pepline" line.
Start freeOne site, unlimited briefs, your branding on the artifact, range calibration from closed deals.
Up to 5 sites or brands, team inbox, brief export to your tools, priority support.
Choose StudioNo per-conversation metering, no "contact sales" tier. If Pepline doesn't pay for itself in one saved discovery call a month, cancel from the dashboard.
Questions, answered like the product would.
Does it replace my CRM?
No. It replaces the empty half of your CRM. Briefs export where your pipeline lives; Pepline owns the moment before the pipeline.
How long does setup take?
A morning, honestly. Most of it is you deciding what your fit criteria really are, which is time you owed yourself anyway.
What languages does it speak?
The visitor's. Configuration is per-tenant; the conversation follows the visitor's language. (Beta: French and English are first-class.)
Where does the data live?
EU-hosted, cookie-free widget, transcript retention you control. Visitor emails are collected once, with consent, to deliver the brief.
Can I see conversations that didn't finish?
Yes, including where they stopped. Abandoned intake is your most honest funnel feedback: it usually points at a question asked too early.
What does it cost my page speed?
One deferred script, a few KB until opened. The widget is a guest and acts like one.
Retire the form.
The fastest way to judge Pepline is the widget in the corner of this page. Ask it something hard. Ask it what happens when you're not a fit. Then picture it answering for you.